1. you are never off-the-record
2. respect journalists as professionals
3. include your contact details in your release and be on standby to take any media queries once it is released.
4. reply to media queries immediately. if you can't give an answer, tell them that you will need to get back to them in a while. return the call no later than 15 mins.
5. never say no comment
No comments:
Post a Comment