Coffeeshop is a peculiar place in Singapore. More than just an eatery, it is also a place where people from all walks of life gathered to watch a football match or engaged in mindless banter about politics.
Placing stickers ads on top of tables at coffeeshops may seem like a good viral campaign for the advertisers. Here are some potential pitfalls that may prevent you from getting your ad message across:
- coffeeshop owners who took your placement fees but refused to display your ad
- other advertisers may also advertised at the outlet, so there's no exclusivity
- your ads may be vandalised
- how to conduct periodic audit on whether your stickers are installed properly or if at all?
- how do you know if the campaign is effective at all? Is there a specific call-to-action or is it pure branding?
- how to conduct an effective post-campaign survey to measure ad recall?
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