Saturday, April 19, 2014
Millenials
What if Millennials Are … Sort of Like Everyone Else?
Strategies for reaching Millennial and Boomer shoppers
Who are the millenials shoppers?
Millenials in adulthood
Studies find millenial unprepared
Millenials are optimistic about economy
millenials are pessimistic
Millenials get slammed in workplace polls
Millenials consumers exerting their infleunce
The Millennial Generation Is Changing the Face of Consumer Marketing
How Millennials Are Changing the Face of Marketing Forever
Millenials
Dan Ariely: Are we in control of our own decisions?
Opt in or Opt out
And because we have no idea what to do we just pick whatever it was that was chosen for us.
if you add an inferior option, makes the original option looks superior.
The option that was useless, in the middle, was useless in the sense that nobody wanted it. But it wasn't useless in the sense that it helped people figure out what they wanted.
because we don't know our preferences that well we're susceptible to all of these influences from the external forces: the defaults, the particular options that are presented to us, and so on.
And because we have no idea what to do we just pick whatever it was that was chosen for us.
if you add an inferior option, makes the original option looks superior.
The option that was useless, in the middle, was useless in the sense that nobody wanted it. But it wasn't useless in the sense that it helped people figure out what they wanted.
because we don't know our preferences that well we're susceptible to all of these influences from the external forces: the defaults, the particular options that are presented to us, and so on.
Seth Godin: This is broken
Seth Godin at Gel 2006 from Gel Conference on Vimeo.
7 kinds of broken
- Not my job
- selfish jerks
- the world changed
- i didn't know
- i'm not a fish
- contradictions
- broken on purpose
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