Thursday, May 8, 2014

WATCH Coca-Cola drops free cans to Singapore’s foreign workers

http://www.marketing-interactive.com/look-coke-painted-singapore-skies-red/

Wednesday, May 7, 2014

2014 facebook studio awards

https://www.facebook-studio.com/awards/winners/2014

Tuesday, May 6, 2014

Top 25 Facebook pages: May 2014 — Real Madrid growing

http://www.insidefacebook.com/2014/05/05/top-25-facebook-pages-may-2014-real-madrid-growing/

The Creativity Top 5: The Best Brand Ideas of the Week

http://adage.com/article/creativity-news/creativity-top-5-brand-ideas-week/293051/

Saturday, May 3, 2014

Top 10 Most-Shared Ads of April

http://mashable.com/2014/05/02/top-10-most-shared-ads-april/?utm_cid=mash-com-fb-bus-link

Adweek's Top 5 Commercials of the Week: April 25-May 2014

http://www.adweek.com/news/advertising-branding/adweeks-top-5-commercials-week-april-25-may-2-157411

Saturday, April 19, 2014

Millenials

What if Millennials Are … Sort of Like Everyone Else? Strategies for reaching Millennial and Boomer shoppers Who are the millenials shoppers? Millenials in adulthood Studies find millenial unprepared Millenials are optimistic about economy millenials are pessimistic Millenials get slammed in workplace polls Millenials consumers exerting their infleunce The Millennial Generation Is Changing the Face of Consumer Marketing How Millennials Are Changing the Face of Marketing Forever Millenials

Dan Ariely: Are we in control of our own decisions?

Opt in or Opt out
And because we have no idea what to do we just pick whatever it was that was chosen for us.
if you add an inferior option, makes the original option looks superior.
The option that was useless, in the middle, was useless in the sense that nobody wanted it. But it wasn't useless in the sense that it helped people figure out what they wanted.
because we don't know our preferences that well we're susceptible to all of these influences from the external forces: the defaults, the particular options that are presented to us, and so on.

Seth Godin: This is broken


Seth Godin at Gel 2006 from Gel Conference on Vimeo.

7 kinds of broken

  1. Not my job
  2. selfish jerks
  3. the world changed
  4. i didn't know
  5. i'm not a fish
  6. contradictions
  7. broken on purpose

Nancy Duarte: The secret structure of great talks