Marketing communications

Principles of marketing from an academic and practitioner's perspective.

Friday, July 21, 2017

Media consumption habits

A Media Development Authority survey last year noted that more than half - or 54 per cent - of the 2,585 Singaporeans and permanent residents surveyed used over-the-top content video services.


A Media Development Authority survey last year noted that more than half - or 54 per cent - of the 2,585 Singaporeans and permanent residents surveyed used over-the-top content video services.

MDA OTT survey 2015
MDA press release
MDA survey

ANNUAL SURVEY ON INFOCOMM USAGEIN HOUSEHOLDS AND BY INDIVIDUALSFOR 2015


The Media Development Authority conducts the annual Media Consumer Experience Study and Zero-to-Fourteen Consumer Experience Study to keep its finger on the pulse of local consumers’ media consumption habits and preferences, and to assess their satisfaction with the media services and content standards
Posted by economicwealth.blogspot.com at 7:41 PM

1 comment:

Lily Allen said...

I'm personally a big fan of Marketing communications blog. Thanks for sharing this post.
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November 5, 2018 at 10:44 PM

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