How to Create Steve Jobs' Keynote
6 Presentation tips from a Steve Jobs keynote
(1) Develop rapport with the audience.
(2) Give them an idea of where you're going.
(3) Show your enthusiasm.
(4) It's not about numbers, it's about what the numbers mean.
(5) Make it visual.
(6) Save the best for last.
How to make a presentation like Steve Jobs
1. Minimalism
2. Eye candy
3. Wordsmithing and spin.
4. General to specific drill-down.
5. Cameos.
6. Fans in the front row.
Steve Jobs' Greatest Presentation
1. Build Tension
2. Stick to One Theme Per Slide
3. Add Pizzazz to Your Delivery
4. Practice
5. Be Honest and Show Enthusiasm
Deliver a Presentation like Steve Jobs
1. Set the theme. Every presentation needs a theme, but you don’t have to deliver it at the start. Once you identify your theme, make sure you deliver it several times throughout your presentation.
o Make your theme clear and consistent
o Create a headline that sets the direction for your meeting
2. Demonstrate enthusiasm. use words like “extraordinary,” “amazing,” "awesome" and “cool.”
3. Provide an outline. Followed your outline by verbally opening and closing each of the four sections and making clear transitions in between. Make lists and provide your audience with guideposts along the way.
4. Make numbers meaningful.
5. Try for an unforgettable moment.
6. Create visual slides. When text was introduced, it was often revealed as short sentences (three or four words) to the right of the image.
7. Give ‘em a show. Include video clips, demonstrations, and guests.
o Identify your memorable moment and build up to it
o Give your audience an added bonus to walk away with
8. Don’t sweat the small stuff. Few will remember a glitch unless you call attention to it.
9. Sell the benefit.
o Make numbers and statistics meaningful
o Analogies help connect the dots for your audience
10. Rehearse, rehearse, rehearse.
* Set the Theme
o Make your theme clear and consistent
o Create a headline that sets the direction for your meeting
* Provide the Outline
o Open and close each section with a clear transition
o Make is easy for your listeners to follow your story
* Demonstrate Enthusiasm
o Wow your audience
* Sell an Experience
o Make numbers and statistics meaningful
o Analogies help connect the dots for your audience
* Make it Visual
o Paint a simple picture that doesn’t overwhelm
* Give ‘em a Show
o Identify your memorable moment and build up to it
o Give your audience an added bonus to walk away with
* Rehearse, Rehearse, Rehearse
o Spend the time to rehearse
How to Present Like Steve Jobs
1. ignite your enthusiasm
2. sell the benefit
3. navigate the way
4. paint a picture
Lessons from Steve's Keynote
As opposed to the 10/20/30 Rule of PowerPoint, Steve uses the 125 (or so) slides/90 minutes/60 point font rule.
1. Minimal text.
2. Extremely large font.
3. A handful of bullet items, and he “built” the bullets.
4. Many, many beautiful screen shots.
5. Many, many beautiful images.
6. Demos of software by the man himself.
7. Powerful use of guests.
8. “Eye candy” use of video. These videos were about a minute or two but captivating.
9. Near the end, he threw in two “but wait, there's more” moments.
10. Ending on a very human touch of asking the Apple employees who worked in the new products to stand and be recognized.
How to Give a Steve Jobs Caliber Keynote Presentation
Step 1: Create a Basic Presentation
Step 2: Master Those Master Slides
Step 3: Express Yourself in Words
Step 4: Get Graphic
Step 5: Make Some Noise
Step 6: Chart Your Course
Video Critique: Steve Jobs (Stanford, 2005)
Strong opening: Praise the audience and show some humility
Conversational Style
Simple structure and sentences
Pauses and Timing
Rule of Three
* anaphora (repetition of a word or phrase at the beginning of successive clauses or sentences)
Figures of Speech Abound
* An antithesis (or antitheton) is a figure of speech using the juxtaposition of contrasting words, often in a parallel structure.
* Parallelism
* Anadiplosis (repeating a phrase from the end of one sentence at the beginning of the next)
* Assonance (repetition of vowel sounds)
* Repetition.
Recurring Commencement Themes
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