Tip on proofreading a pdf

copy and paste the text from the pdf into word and use spell checker.

Hallmarks of a good headline

1. readers can tell the story just by looking at it
2. usually just one line, short and sharp in seven words
3. usually contains no acronym or abbreviation
4. must be grammatically correct

Bad copy?

- Starting a sentence with "But", "To", "And"
- Using title caps for acronyms

hallmarks of a good title for a publication

1. aptly describes the essence of the publication i.e. tells the reader what the publication is about e.g. pcmag, photoshop user, guitar techniques, computer arts
2. uses a catchphrase or theme that is relevant to the subject matter e.g. pulse (a SGX publication)
3. short and sharp