Showing posts with label Public relations. Show all posts
Showing posts with label Public relations. Show all posts
Saturday, April 19, 2014
Tuesday, April 14, 2009
What is news?
What is Newsworthy?
View more presentations from Brett509.
- timeliness
- novelty
- consequence
- human interest
- prominence
- proximity
- controversy
- conflict
- drama
- fall from grace
- misconduct
- scandal
what makes a story newsworthy?
What Makes a Story Newsworthy?
What makes news? Part II: ‘Everything else’ & elements of newsworthiness
What Makes A Good, Newsworthy Story? Good PR Builds Business
What Is Newsworthy?
What makes news?
Wednesday, February 27, 2008
Media relations
1. you are never off-the-record
2. respect journalists as professionals
3. include your contact details in your release and be on standby to take any media queries once it is released.
4. reply to media queries immediately. if you can't give an answer, tell them that you will need to get back to them in a while. return the call no later than 15 mins.
5. never say no comment
2. respect journalists as professionals
3. include your contact details in your release and be on standby to take any media queries once it is released.
4. reply to media queries immediately. if you can't give an answer, tell them that you will need to get back to them in a while. return the call no later than 15 mins.
5. never say no comment
What is news?
1. It is important, current and timely.
2. Bad news sells.
3. The bigger they are, the harder they fall. Controversy involving famous or important people are news.
4. Controversy
5. It affects a large segment of the population or has far-reaching effects.
6. Has some novelty value, break some record
7. Locality. If it happens overseas, it's not news here.
2. Bad news sells.
3. The bigger they are, the harder they fall. Controversy involving famous or important people are news.
4. Controversy
5. It affects a large segment of the population or has far-reaching effects.
6. Has some novelty value, break some record
7. Locality. If it happens overseas, it's not news here.
Hallmarks of a good media release
1. A good headline is an invitation to journalist to read the release. If it is good, the editor will use it as it is in the papers.
2. Structure of a media release is an inverted pyramid. Put the most important points in the first para.
3. Having a quote will create human interest. Have someone important say something important that is not mentioned in the body text.
4. Picture tells a thousand words. It will help you get better coverage. Send video footage if you want to get into broadcast.
5. If your media release reads like your sales literature, it will be binned by the editor. Don't sell features, sell benefits.
6. If making an annoucement, make sure it is timely.
2. Structure of a media release is an inverted pyramid. Put the most important points in the first para.
3. Having a quote will create human interest. Have someone important say something important that is not mentioned in the body text.
4. Picture tells a thousand words. It will help you get better coverage. Send video footage if you want to get into broadcast.
5. If your media release reads like your sales literature, it will be binned by the editor. Don't sell features, sell benefits.
6. If making an annoucement, make sure it is timely.
Hallmarks of a good headline
1. readers can tell the story just by looking at it
2. usually just one line, short and sharp in seven words
3. usually contains no acronym or abbreviation
4. must be grammatically correct
2. usually just one line, short and sharp in seven words
3. usually contains no acronym or abbreviation
4. must be grammatically correct
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