Thursday, May 8, 2014
WATCH Coca-Cola drops free cans to Singapore’s foreign workers
http://www.marketing-interactive.com/look-coke-painted-singapore-skies-red/
Wednesday, May 7, 2014
Tuesday, May 6, 2014
Top 25 Facebook pages: May 2014 — Real Madrid growing
http://www.insidefacebook.com/2014/05/05/top-25-facebook-pages-may-2014-real-madrid-growing/
The Creativity Top 5: The Best Brand Ideas of the Week
http://adage.com/article/creativity-news/creativity-top-5-brand-ideas-week/293051/
Saturday, May 3, 2014
Top 10 Most-Shared Ads of April
http://mashable.com/2014/05/02/top-10-most-shared-ads-april/?utm_cid=mash-com-fb-bus-link
Adweek's Top 5 Commercials of the Week: April 25-May 2014
http://www.adweek.com/news/advertising-branding/adweeks-top-5-commercials-week-april-25-may-2-157411
Saturday, April 19, 2014
Millenials
What if Millennials Are … Sort of Like Everyone Else?
Strategies for reaching Millennial and Boomer shoppers
Who are the millenials shoppers?
Millenials in adulthood
Studies find millenial unprepared
Millenials are optimistic about economy
millenials are pessimistic
Millenials get slammed in workplace polls
Millenials consumers exerting their infleunce
The Millennial Generation Is Changing the Face of Consumer Marketing
How Millennials Are Changing the Face of Marketing Forever
Millenials
Dan Ariely: Are we in control of our own decisions?
Opt in or Opt out
And because we have no idea what to do we just pick whatever it was that was chosen for us.
if you add an inferior option, makes the original option looks superior.
The option that was useless, in the middle, was useless in the sense that nobody wanted it. But it wasn't useless in the sense that it helped people figure out what they wanted.
because we don't know our preferences that well we're susceptible to all of these influences from the external forces: the defaults, the particular options that are presented to us, and so on.
And because we have no idea what to do we just pick whatever it was that was chosen for us.
if you add an inferior option, makes the original option looks superior.
The option that was useless, in the middle, was useless in the sense that nobody wanted it. But it wasn't useless in the sense that it helped people figure out what they wanted.
because we don't know our preferences that well we're susceptible to all of these influences from the external forces: the defaults, the particular options that are presented to us, and so on.
Seth Godin: This is broken
Seth Godin at Gel 2006 from Gel Conference on Vimeo.
7 kinds of broken
- Not my job
- selfish jerks
- the world changed
- i didn't know
- i'm not a fish
- contradictions
- broken on purpose
Monday, March 17, 2014
YouTube Ads leaderboard
Youtube Ads leaderboard
The 10 Most Watched Ads on YouTube in February
Adweek's Top 5 Commercials of the Week: April 11-18
The 10 Best Brand Channels on YouTube
The 10 Most Watched Ads on YouTube in December
YouTube's 10 Most-Watched Ads in March
YouTube's 10 Most-Watched Ads in June
The 10 Most Watched Ads on YouTube in 2013
6 Classic Ads That Were Made by Their Songs
Adweek's Top 5 Commercials of the Week: March 28-April 4
Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot
The 10 Most Watched Ads on YouTube in February
Adweek's Top 5 Commercials of the Week: April 11-18
The 10 Best Brand Channels on YouTube
The 10 Most Watched Ads on YouTube in December
YouTube's 10 Most-Watched Ads in March
YouTube's 10 Most-Watched Ads in June
The 10 Most Watched Ads on YouTube in 2013
6 Classic Ads That Were Made by Their Songs
Adweek's Top 5 Commercials of the Week: March 28-April 4
Ad of the Day: Canon Reflects the World in People's Eyes in Beautiful New Spot
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