Marketing communications
Principles of marketing from an academic and practitioner's perspective.
Wednesday, February 27, 2008
The 4 P's of marketing
1. Price
2. Product
3. Place
4. Promotion
4.1 sales promotion
4.2 advertising
4.2.1 print
4.2.2 broadcast
4.2.3 online
4.2.4 outdooor
4.3 public relations
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