Award winning ads

Month's Top 10 Most-Liked, Most-Recalled New TV Spots

Microsoft's 'Kylie'

Ads of the world
Lurzer's Archive
Advertising creative awards
Clio Awards

Robert McKee - screenwriting guru

Official website
Robert McKee myspace
Robert McKee on the power of story
Storytelling That Moves People

The Fundamental Templates of Quality Ads

The Fundamental Templates of Quality Ads - Get more Business Plans

1. The Pictorial Analogy Template: The Replacement Version
2. The Extreme Situation Template: The Absurd Alternative Version
3. The Consequences Template: The Extreme Consequences Version
e.g.




4. The Competition Template: The Uncommon-Use Version
5. The Interactive Experiment Template: The Activation Version
6. The Dimensionality Alteration Template: The Time Leap Version

Made to stick

Made to stick official site
McKinsey Quarterly interview with Chip Health
The secret behind why ideas stick.

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How to write a corporate sponsorship proposal

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How to Write a Corporate Sponsorship Proposal -- powered by ExpertVil